In the heart of West Bromwich town centre, New Square has excellent links to the High Street, the local Tram Station and Bus Station. Direct access along The Expressway from Junction 1 of the M5 is just 0.7 miles away. Key to the regeneration of West Bromwich town centre is the £25 million A41 junction improvement, due for completion in late 2011. This junction acts as a key gateway into the town centre and the project will significantly improve access into West Bromwich.

By the time the New Square development is complete, the shopping catchment will have grown significantly to 824,000.